Photos of food products play an integral part of the marketing and promotional strategy for McDonald's. Companies spend millions of dollars on advertising to entice us to buy. For me, I tend to buy items when I can see photos or, in the case of Amazon.com, "look inside" the books.
The same is true for cookbooks. I prefer cookbooks with photos of ready-to-eat dishes as well as at key steps in the preparation. For this blog, I try to take as many pictures as possible.
I recently came across this video on the McDonald's (Canada) YouTube channel that shows their process to take beautiful food pictures. Whether you are interested in food, photography, or both, I believe you will enjoy this video. I definitely feel inspired to improve my own food photography after watching this!
Let me know what you think about the video. By subscribing to the Eat@Home blog, you'll receive at e-mail whenever I create a post (usually once a week). Subscribe to Eat @ Home by Email.