Food Photos: McDonalds Style

According to the McDonald's 2011 annual report, there are 33,510 McDonald's restaurants in 119 countries. In Korea, where I visited for three week, the menu is the same as in the United States, and McDonald's also offers "McDelivery" 24/7.  Below is my photo of "McMotorcycles."

 
Photos of food products play an integral part of the marketing and promotional strategy for McDonald's.  Companies spend millions of dollars on advertising to entice us to buy.  For me, I tend to buy items when I can see photos or, in the case of Amazon.com, "look inside" the books.

The same is true for cookbooks.  I prefer cookbooks with photos of ready-to-eat dishes as well as at key steps in the preparation.  For this blog, I try to take as many pictures as possible. 

I recently came across this video on the McDonald's (Canada) YouTube channel that shows their process to take beautiful food pictures.  Whether you are interested in food, photography, or both, I believe you will enjoy this video.  I definitely feel inspired to improve my own food photography after watching this!

Let me know what you think about the video.  By subscribing to the Eat@Home blog, you'll receive at e-mail whenever I create a post (usually once a week). Subscribe to Eat @ Home by Email.